Market notes
When to Lower Your Price on Facebook Marketplace
Lower your Marketplace price when your ask sits above the usual price, or your listing outlasts similar ones. A worked example with real Denver numbers.
Market notes
How Much to Offer on Facebook Marketplace
Offer on Facebook Marketplace based on the usual asking price, not a flat percent. If the ask is above the usual price, offer near the usual price. If it is already at or under it, offer a little under and be ready to pay the ask. A flat cut misses scarce and flooded markets.
How much should you offer on Facebook Marketplace?
Offer based on the usual asking price for similar listings, not a flat percent. Find that price, see where the seller's ask sits against it, and pick your number from there.
| Where the ask sits | What to offer | Why |
|---|---|---|
| Above the usual range | The usual price | The seller is above what similar listings ask |
| Inside the range, near the usual price | A little under the ask | You have some room, not a lot |
| Under the usual price | The ask, or a little under | It is already a good price and may draw other buyers |
A flat "offer 20% less" ignores all three rows.
How do you find the usual price?
Use the usual asking price and the range where most similar listings sit, leaving out the cheapest and the priciest. Price check shows both for a listing, and Crawlbench market pages show them for a model, with the number of listings behind each. These are asking prices, not sold prices: see asking price vs sold comps.
What does that look like in real numbers?
Our examples use public asking prices in the United States, each with 20+ similar listings, updated 4 Nov 2026. The offers are our judgment, not a tested result.
A sectional couch. The usual ask is $700, and most listings sit between $550 and $760. About 1 in 4 ask less than $550.
- Asked $800: above the top of the range. Offer $700.
- Asked $650: under the usual price. Offer $600, and be ready to pay $650.
- Asked $540: in the cheap quarter. Pay the ask, or offer a little under, and move fast.
An iPhone 14. The usual ask is $290, and most listings sit between $250 and $320.
- Asked $340: above the range. Offer $290.
- Asked $260: in the cheap end. Pay it, and check the phone first.
The range for a phone is tight, so the room is smaller. A couch has more room, and more variation in condition.
What else changes your number?
- Condition. The usual price is a middle ask. A scratched or missing-part item belongs below it.
- Time up. A listing that has outlasted similar ones may take a lower offer. Our post on how long listings last explains typical time.
- Fit. If you must pick it up today, a small premium may be worth it.
How should you send the offer?
Message first, ask if it is still available, then name your number and a time you can come. For wording, see how to message sellers first and how to negotiate on Facebook Marketplace.
How does Crawlbench help?
Price check is free and shows the usual price and range before you offer. Crawlbench checks Facebook Marketplace for your searches and alerts you when a listing fits, and you message the seller yourself. Busy cities are checked every minute on Scale, every 2 minutes on Pro, every 5 on Growth and every 10 on Starter. Each plan's speed is on pricing.
Where do these numbers come from?
Each figure is the usual asking price and range on its Crawlbench market page for the item, in the United States, with 20+ listings, updated 4 Nov 2026. They are asking prices. The offer rules are our judgment, not a Facebook rule.
Crawlbench is not affiliated with Meta.
Key numbers
$290
Usual asking price, iPhone 14, United States
4 Nov 2026 · 20+ listings · Crawlbench market prices
Questions
- Is offering 20% less a good rule on Facebook Marketplace?
- Not as a flat rule. If the seller already asks under the usual price, 20% less is an insult. If the ask is far above it, 20% may still be too high. Start from the usual price for similar listings.
- How much should I offer on a listing already priced under the usual price?
- Offer a little under the ask, or pay it. A listing priced in the cheap end of the range may draw other buyers, and a slow or low offer can lose the item.
- Should I send an offer or a message first?
- Message first, ask if it is still available, then name your number. An offer with no message is easy to ignore.
- Where do I find the usual price?
- Use Price check, or the Crawlbench market pages. Both show the usual asking price, the range where most listings sit and how many listings are behind it.
